TylerJam.es

Call of Duty x Dollar Shave Club

Call of Duty x Dollar Shave Club

In collaboration with Call of Duty: Warzone, Dollar Shave Club released a limited edition handle sold in over 800 Targets around the US. We partnered with Hashku to drive sales with a mobile ad. For the animation, I was heavily inspired by tactical/cyber styles and also found this a great opportunity to showcase the razor in full 3D.

To round out the campaign and build awareness we sent out veteran/influencer CPG kits, built out DTC PDP images, emails, and web modules.

Client

Dollar Shave Club

DELIVERABLES

Animated launch video

Influencer CPG box

10+ DTC Emails

Web Modules

In collaboration with Call of Duty: Warzone, Dollar Shave Club released a limited edition handle sold in over 800 Targets around the US. We partnered with Hashku to drive sales with a mobile ad. For the animation, I was heavily inspired by tactical/cyber styles and also found this a great opportunity to showcase the razor in full 3D.

To round out the campaign and build awareness we sent out veteran/influencer CPG kits, built out DTC PDP images, emails, and web modules.

Client

Dollar Shave Club

DELIVERABLES

Animated launch video

Influencer CPG box

10+ DTC Emails

Web Modules

Veteran & Influencer CPG Kits

We sent over 200 CPG boxes to veterans & influencers in collaboration with Call of Duty Endowment. The boxes were designed to look similar to COD: Warzone loot boxes and included our COD x DSC branded razor, as well as other shaving aids.

Web & Email Modules

Credits

ANIMATION & VISUAL DIRECTION

Tyler James

UI WEB & EMAIL DESIGN

Tyler James & BRIANNA OLSON

PACKAGING & PRODUCTION DESIGN

Tyler James & TINA YAEGER

COPY

GIL TEMPLETON

CREATIVE DIRECTOR

ELIZABETH MCKINNEY

ACD

MAURA MANOR

BRAND MANAGER

REBECCA DAY

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