The marketing materials designed for LU Student Activities required unique branding to separate one event from another. This allowed experimentation with multiple styles and design trends including hand-drawn, collage, vector art, and more. I chose only to show 1-2 deliverables below, but every event included printed posters placed around campus, digital ads on web, digital ads on TV screens around campus, and social media posts & stories.

The first event showcased below is my favorite design out of all the events I branded. The foliage was hand drawn and then transferred into Illustrator to place the gold foil texture.