TylerJam.es

The Learning Companion

Brainly's "Learning Companion" is an AI-powered educational tool used by over 250 million students in 35 countries. With each marketing campaign we wanted to build brand awareness, show off our new products & rebrand, and acquire new users. These separate but unified campaigns generated over 100 million views between Youtube, Google ads, and content hosted on site.

Aside from animation I also included our NYC subway/street OOH advertisements, web design, social content, and our app store images.

Client

Brainly

DELIVERABLES

3 Animated Campaigns

9 OOH assets

Landing page UI

Social Posts

App Store Images

Aside from animation I also included our NYC subway/street OOH advertisements, web design, social content, and our app store images.

Client

Brainly

DELIVERABLES

3 Animated Campaigns

9 OOH assets

Landing page UI

Social Posts

App Store Images

See press coverage on Fox News here (following ad)

OOH Advertising

We partnered with OUTFRONT & Red Rock Outdoor for placement of OOH ads throughout NYC. We targeted specific school zones to place animated ads in subway stations, wheatpasted posters, and an animated truck that drove around city events. In total we placed animated ads across ~400 subway screens and placed around ~500 physical posters. The QR drove traffic to our custom landing page below.

Landing Page

Each marketing campaign created would highlight a different product offered by Brainly. Needing a page to funnel all users to, we built this landing page as a hub to showcase all product offerings. Created on Figma with collaboration of Brainly developers. Check it out live here