TylerJam.es

Dollar Shave Club

Dollar Shave Club is a razor and grooming CPG company known for it's irreverent humor. We've been able to create some incredible marketing campaigns including "The BS Meter Calls BS on Competitors’ Razors", Comcast paid media campaigns around our college handles, and more. Below is a short and sweet recap of some of my favorite assets built around these campaigns.

Client

Dollar Shave Club

DELIVERABLES

College Handles ad

Truck wrap animation

Amazon DSP Ads

Web modules

(More coming soon)

Client

Dollar Shave Club

DELIVERABLES

College Handles ad

Truck wrap animation

Amazon DSP Ads

Web modules

(More coming soon)

College Handles

In partnership with over 14 Universities such as Ohio State and University of Texas at Austin, we placed an animation across Comcast, Youtube, and Peacock streaming. With this animation I primarily wanted to show our fun shaving taglines related to each school.

The BS Meter Calls BS on Competitors’ Razors

Who actually needs a razor that looks like a spaceship? Nobody. The BS Meter ad spot was a cheeky campaign we built around a physical bullshit detector showcasing that our razors are no BS.

We supplemented the ad spot with a full campaign including influencer CPG kits, an animated truck wrap driving throughout LA, email/web modules, and DSP advertisements across DTC, Amazon, & retail channels.

Check out the ad spot here.